The story of Two Blind BrothersUpdated a year ago

The story of Two Blind Brothers begins at Bloomingdale’s. Many of our longtime customers and supporters may already know the folklore of the company origins, but the story truly best explains how we become obsessed with fabric material and the premium feels you get from high-quality casual wear.

At the department store, Bradford and Bryan, co-founders of Two Blind Brothers, lost each other among the clothing racks - though this didn’t keep them from continuing with our shopping. Once reunited at the front of the store, having made their purchases, they realized they had bought the same shirt.

Now, both Bradford and Bryan live with Stargardt’s disease, a form of macular dystrophy where the center of the eye’s vision deteriorates over time while the peripheral vision remains intact. Often, they will show up at the same bar and not know each other is there until one of them picks up the other’s voice in the crowd.

So, shopping for clothes is really annoying for them, as it is for most people living with visual impairments.

That’s because a person with a visual impairment can’t just go into a store, spot a shirt they like, and try it on to see how they look. A person with a visual impairment instead has to rely on other factors to determine what they want to buy, such as how the shirt feels, how it forms to their body, how comfortable it is to wear, and what other people have to say about it.

This brings us back to how they ended up with the same shirt--among the different fabric materials, this shirt was made from the best-feeling fabric in the whole store.

Right then and there, the idea for Two Blind Brothers was born: to make the softest shirts ever and use that to support the blind and visually impaired community.